We visit Valpolicella, the “land of many cellars,” with Raffaele Boscaini, General Coordinator of Masi Technical Group and Director of Marketing, who represents the seventh generations of this venerable 200-year-old wine estate.
The name Masi comes from “Vaio dei Masi,” the little valley purchased by the Boscaini family in the late 18th Century. Masi Agricola also manages the most historic estate in Valpolicella, which once belonged to descendants of the legendary 14th Century poet Dante, the noble Serego Alighieri family.
Sandro and Raffele Boscaini (front row left) with the MASI Technical Group team
You can call the Boscainis one of the “noble families” of wine making in Valpolicella. Wine Writer Hugh Johnson has called Masi wines “milestones of enology in Verona.” We’ll discuss the family’s history and role in the production of Amarone and Recioto and evolution of MASI’s trademarked APPAXXIMENTO® (appassimento) method of drying grapes. In 1964 MASI introduced a “supervenetian” category of wine, Campofiorin. Masi also has projects outside the Veneto in Tuscany and Argentina, in collaboration with Serego Alighieri.
Listen to Raffaele Boscaini on The Connected Table LIVE! on iHeart here: